Today’s Wikimaster post is about Reminders Building Old Websites.
Ok, so is a question that has many different aspects, and I will try to go over a few of them. First, let’s talk about why the site will be purchased. Was it the competition? Were you looking for some link equity re-purpose/redirect? Or is it just a good domain name? If there is competition, you can change some options that you leave in place and even try and secure two points in the SERP’s. If the plan you I would try to keep as much as possible: Hosting, Design, Architecture, whois, etc. I would only change, each piece one at a time and very slowly. Change many things at once is never a good SEO strategy, even if you do not purchase a new site. Another option is another segment of the market (the upper end or target at the lower end). Again, change as little as possible in a time and do it slowly.
Suppose you want to connect Equity re-purpose/redirect. In this case, would like you to do one to one for every 301 redirect, the URL’s. Try to divert to individual pages. Do not send anything to the home page or a single page, it is important to keep the users of the objectives in mind. I would not allow anything 404, if possible, because it flushes only link equity right down the toilet.
If it’s a good domain name (better than the ones you currently have), you may all of your content, the newly acquired domain and redirect your old domain can move. This is a bit tricky: you have to do at once, and it is contrary to the advice I gave above for the change as little as possible and do it slowly over time. But you do not want the search engines to the same content in two points can not be seen any longer than necessary. Sometimes the correct answer depends on the situation.
I will warn you again not to buy the domain object link equity if they are not linked to your website. Buying car sites and then she pointed to your pages dance is a practice frowned on Google. The further you go, and the more it looks like you are trying to trick Google are, the worse the punishment can be. If you buy a lot of love and domains you repoint them in your commercial domains, you will go the proud owner of a page rank of zero.