Make use of Your Old Directory Listings, Backlinks
- Filed under: Building Websites, Internet Marketing
- Date: Feb 12,2010
Today’s WikiMaster’s post is about how to Make use of Your Old Directory Listings, Backlinks, who know what you do with old links from directories and sites that have more visitors, if you want to change the content on your website.
OK. First off, you never want to have removed links to your site, even if from a really bad site. To tell the truth, there are some things you watch, but (in general) it’s really quite difficult for someone who said you screw up using (I am hard but not impossible). Assuming that this is not the case and you get a bunch of off-topic traffic, there are better ways to deal with it.
* You can htaccess redirect based on requested domain.
* You can use a 301 redirect the old pages that do not exist.
If it’s a significant amount of traffic, set up a landing page for visitors that the content they are looking for no longer exists and say that you changed the focus of the site. Be polite, factual and straight to the point. Do not be angry or present a message that people are a “bother” you suggested. I would also set up 5 or 6 links to your favorite or most important content pages. Encourage visitors to look around when they want. If you do by redirect 301, these compounds can also be used as entry points for the search engines to act. Let not one of those links are on a 404-page, as this is only the link equity flushes down the toilet.
