Bing Sees profit improve In Paid Search
- Filed under: Web News
- Date: Oct 12,2010
The U.S. paid search market saw increased spending by 5.8 percent year on year in the third quarter, compared with July to grow by 4.9 percent, August and September by 5.8 percent 6.7 percent, according to a new report by SearchIgnite.
Bing saw the most growth in spending by 21 percent over the previous year, with market share gains of 6.4 percent in 3rd Quarter (from 6.2% in Q2). Yahoo saw a 10 percent decline in spending on search advertising Q3, with a market share fell to 13.4 percent from 15.4 percent in the second Quarter. The report says the drop along with earnings from Bing is, in part to test occurring on the combined Yahoo / Bing search Alliance.
