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Many local companies are struggling to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their sites. Most small businesses have limited budgets will make things even more difficult. For those companies here are 13 ways you can advertise your business online for free.

Google Local: If you do not already have an account create on Google Local. Empty-pocket Enter your company name, address, telephone number and website. Verify the information with a postcard or phone call. In a few weeks you will help you a card listing for your company or industry and location.

Google Coupons: Coupons are a great way to bring new customers into your business or remind old customers because you still there. Google has a free promotional tool that your coupon code sets to relevant local search.

Google Base: Google Base is part of the Google service a box. Google uses it to try what the best response from different data sources. If you sell products that you can upload are automatically feeds in Google Base and often preferred placement. You can also upload your business, or a special event.

Yahoo Local: Yahoo Local is a directory, organized by category and geographical location. You get a basic listing in Yahoo Local for free. People are looking for your business or industry will find your listing

Get tips: An integral part of the Yahoo Local listings do ratings. Ask your good customers to write reviews on Yahoo Local. Companies with higher ratings receive preferred listings.

YellowPages.com: Yellow pages have a strong brand and recognition, and still are today by many people. They offer a few steps of the listings, the most basic is free.

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Social Media and Ways of Marketing

For Web sites will have to participate in social media in a big way along several channels, I find it helpful to set up what I call public paths. Publishing these paths you need to think about your content before you publish it, what is the best channel for them, and how to cross promote it.Some publishers take a different approach. No matter where something is published, it shall be cross promoted on all channels. For example, each blog post is on Twitter and Facebook. Each YouTube video or Flickr photo is also supported wind up on the blog and cross on Twitter. While this approach does not guarantee maximum spread and the most traffic, it is not possible to make certain content tailored for each medium. It is beyond the difference between a shotgun and shot one sniper.

Let’s say your company has an event and take pictures and publish them on Flickr. Instead of republishing all of these pictures back on the blog, I suggest picking the best 10 or 12, those publishing, and a link back to the full rate. The same goes for videos: Do not publish any video to your blog, just the best. Due to the limited length, Twitter is best suited for short conversations. It makes no sense to publish all your tweets to your blog or Facebook, but it makes sense to do a “best tweets of the week” style Recap post.

IMHO, the advantage of using a publishing approach path is not too much for the people who want your content. Instead, you try to tailor it as much as possible to the medium for maximum value. The only exception is linkbait for your A + content and things like. The content you want maximum exposure should be promoted across all channels. The people who will subscribe to you in several places to view this content, and react to it are different. When you cross over to support everything, though, it loses the ability to be seen as special.

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