Social Media and Ways of Marketing
- Filed under: Building Websites, Internet Marketing
- Date: Oct 21,2009
For Web sites will have to participate in social media in a big way along several channels, I find it helpful to set up what I call public paths. Publishing these paths you need to think about your content before you publish it, what is the best channel for them, and how to cross promote it.Some publishers take a different approach. No matter where something is published, it shall be cross promoted on all channels. For example, each blog post is on Twitter and Facebook. Each YouTube video or Flickr photo is also supported wind up on the blog and cross on Twitter. While this approach does not guarantee maximum spread and the most traffic, it is not possible to make certain content tailored for each medium. It is beyond the difference between a shotgun and shot one sniper.
Let’s say your company has an event and take pictures and publish them on Flickr. Instead of republishing all of these pictures back on the blog, I suggest picking the best 10 or 12, those publishing, and a link back to the full rate. The same goes for videos: Do not publish any video to your blog, just the best. Due to the limited length, Twitter is best suited for short conversations. It makes no sense to publish all your tweets to your blog or Facebook, but it makes sense to do a “best tweets of the week” style Recap post.
IMHO, the advantage of using a publishing approach path is not too much for the people who want your content. Instead, you try to tailor it as much as possible to the medium for maximum value. The only exception is linkbait for your A + content and things like. The content you want maximum exposure should be promoted across all channels. The people who will subscribe to you in several places to view this content, and react to it are different. When you cross over to support everything, though, it loses the ability to be seen as special.
